HOBONICHI TECHO 2022 Planner Set A6 Shall we have tea?

This standard, butterfly-stopper style cover is modeled after the packaging of Omiya Yogashiten, a historical and beloved sweets shop in Kanda, Tokyo.

Omiya Yogashiten is famous for treats such as strawberry shortcake sandwiches and colorful mixed-fruit containing plenty of strawberries. Equally popular is the packaging, which we’ve based this cover design on.

The illustrations were drawn by a young woman who was a university art student at the time. The pastel-colored design is cute yet elegant, with a gentle feel. It shows a man and woman relaxing on a terrace, a boy playing with a dog, women and girls dressed up nicely, and other scenes that will brighten your day.

We turned these packaging illustrations into a techo cover as a way to fill users with the same happiness and fun that comes from tasting the amazing treats from Omiya Yogashiten.

The “butterfly-stopper” pen holders feature the design used on the bottom parchment paper for the shop’s cheesecake.

The shop logo is silkscreen-printed onto the cover’s interior pocket.

The bookmarks are pink and blue to complete the design with a cute look.

Carrying this cover will fill you with as much joy and excitement as if you’d have bought a box full of treats to bring on your way home.

Also available are a variety of matching stationery and accessories you can use alongside your cover.

About Omiya Yogashiten
Founded in Kanda, Tokyo in 1884, Omiya Yogashiten’s motto is “Reasonable prices for sweets that aren’t cheap.” Using only the highest-quality ingredients to make universally appealing western sweets, they’re always investigating the latest delicious flavors to keep their customers happy. Some of their most popular treats are fresh fruit punch, apple pie, and their strawberry shortcake sandwich, made from the freshest fruit purchased personally every morning by the shop owner.